Click-through rates on your top-ranking pages are down 30-65%. You haven't changed your strategy. You haven't dropped in rankings. Google just changed the game. Google AI Overviews (the AI-generated answer…
If your organic traffic is flat but your rankings look fine, you're not imagining things. The rules of search have changed. AI systems are selecting sources rather than simply surfacing…
Most marketing teams are running a single SEO strategy, even as search behavior has shifted significantly. Traditional search still matters, but AI-powered platforms like ChatGPT, Perplexity, and Google AI Overviews…
Organic clickthrough rates have been declining for years. AI-generated answers have accelerated that trend significantly. Most searches in 2026 end without a single click to an external website. Users get…