How HR Software Implementation Marketing Helped One Vendor Grow Deal Size by 61%
HR software implementation marketing can turn a long rollout into a competitive edge. See how one HRIS vendor grew deal size 61% in 9 months. Learn more.
Why Equipment Rental Companies Are Winning Leads by Selling Flexibility, Not Iron
Heavy equipment rental lead generation works best when you sell flexibility, not price. See the funnel changes that cut cost per lead by a third.
What We Found After Testing Content Length Against Conversion Rate for a Year of Client Campaigns
Long-form vs short-form content isn't just a style choice, it's a conversion decision. Here's how to pick the right format for each stage of your funnel.
A Referral Program Launch That Turned Customers Into Our Best Acquisition Channel
A referral program launch only pays off if you fix the trigger, not the incentive. Here's the framework we use to build one that actually drives leads.